ASSESSMENTS

The Fate of the EU's Ambitious AI Act

Jul 29, 2025 | 19:57 GMT

A digital illustration shows a digital human head overlaying the EU flag.
A digital human head overlaying the EU flag.

(Getty Images)

Growing internal and U.S. pressure will likely force the European Union to delay or amend its ambitious AI Act, leading to short-term regulatory uncertainty but potentially more favorable compliance conditions for international AI companies operating in Europe. The EU AI Act, the bloc's landmark legislation regulating artificial intelligence, is currently in the midst of a gradual, phased-in implementation schedule. On July 10, the European Commission published the ''AI Code of Practice,'' a voluntary document meant to shed light on compliance expectations for organizations ahead of the act's more stringent enforcement dates. The next enforcement date is scheduled for Aug. 2, after which developers of general purpose AI models (e.g., chatbots and other generative AI applications) will have to comply with various notification and disclosure requirements. Once the AI Act fully enters force by August 2027, organizations developing or using AI applications will have to meet regulatory requirements like risk assessments,...

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